Website Design

Website Design

Websites planned, built and maintained as business infrastructure rather than as a one-off design exercise.

01 · Value

A website is judged on whether it works.

Not on how it looked in a presentation. It is judged on whether it loads on a phone in a lift, whether someone can complete its forms from a keyboard, and whether the organisation can still change its own content two years later.

Work is scoped against written acceptance criteria agreed before design starts, so “finished” is a checklist rather than an opinion.

Start here

Book a consultation.

A consultation is a scoped conversation, not a sales call. Bring the problem rather than a specification; the specification is what the engagement produces.

02 · Website types

What we build, and what each is for.

Professional website

A defined set of pages presenting what an organisation does, for organisations that need to be findable and credible.

Multilingual site

The same site in more than one language, with a structure that keeps the language versions genuinely equivalent as content changes.

Membership platform

Public pages plus gated areas for signed-in members, with tiers and the access rules that go with them.

Client portal

An authenticated workspace where clients follow their own projects, approve work and collect files.

E-commerce

Product catalogue, checkout and the operational work behind it: fulfilment, tax, refunds and reconciliation.

Website care

The ongoing work that keeps any of the above correct, patched, backed up and monitored after launch.

02 · Measurable outcomes

What you can hold us to.

These are checked before launch, by both sides, against the agreed criteria. They are commitments about the build rather than claims about results.

Responsive behaviour

Every page is checked at phone, tablet and desktop widths before launch, not only at the width it was designed on.

Keyboard access

Every interactive element is reachable and operable from the keyboard alone, with a visible focus indicator.

Readable contrast

Text and interface boundaries are measured against WCAG AA rather than judged by eye.

Tested forms

Every form is submitted and received end to end on the live site before it is handed over.

Clear content ownership

A written record of which account, service and asset belongs to whom, so nothing is trapped with an agency.

Analytics and backup

Analytics verified as recording, and a backup taken and restored once before launch rather than assumed to work.

03 · Delivery

Seven stages, each ending in something you can read.

01

Discovery and scope

What the organisation needs the website to do, who it must serve, and what is explicitly out of scope. Ends with a written scope both sides accept.

02

Information architecture

The pages, how they relate, and what each one is for. Sitemap and content inventory agreed before any visual design begins.

03

Design direction

Typographic and colour direction, applied to real page structures rather than to decorative mock-ups, and reviewed on narrow screens first.

04

Build and integration

Front-end build, content management, forms, analytics and any third-party integration, on a staging environment you can see at any time.

05

Content, accessibility and QA

Content loaded and proofed, keyboard and contrast checks run, forms tested end to end, and the site checked on real devices.

06

Launch and handover

Domain and DNS, redirects, analytics verification, a rehearsed backup, and written handover of every account and asset involved.

07

Care and measurement

Ongoing updates, monitoring and reporting against the measures agreed at the start. Optional, and priced separately.

04 · Packages

Six ways to buy website work.

Each package is scoped individually and quoted in writing. No prices are published here, because a figure that has not been scoped against your requirements is not a price.

Website Diagnostic

For an existing site that is underperforming

A structured review of an existing website covering structure, content, performance, accessibility and analytics. Delivered as a written report with a prioritised list of what to fix and what to leave alone.

Discuss this package →

Professional Website

For a small organisation that needs a credible presence

A focused site of a defined page count: structure, design, build, content loading and launch. The right starting point for most organisations.

Discuss this package →

Business Website Plus

For an organisation with content to manage and integrate

A larger site with a content management system, multiple content types, form handling, analytics and integration with existing business systems.

Discuss this package →

Membership Website

For an organisation whose audience logs in

Everything in Business Website Plus, with member accounts, gated content, subscription or tier logic, and the privacy controls that membership implies.

Discuss this package →

Client Portal

For an organisation that runs projects for clients

An authenticated workspace for clients: projects, approvals, files, sessions and billing, with role-based permissions and an audit trail.

Discuss this package →

Website Care

For any site that has already launched

An ongoing arrangement covering updates, security patching, backups, monitoring and a monthly allowance of content changes.

Discuss this package →
Evidence

What you get handed over.

This practice does not publish client names, project references or performance figures — not because the work is confidential, but because naming an employer, a director or a client without separate authorisation is not something this practice does.

What stands in place of a portfolio is the handover pack. Every engagement ends with the same set of artefacts, and they are yours:

  • The agreed sitemap and page-by-page content inventory
  • Written acceptance criteria, with the results of each check
  • The accessibility and contrast report the build was tested against
  • A record of every account, service and asset, and who owns it
  • A backup taken and restored once, with the restore recorded
  • A short handover document for whoever maintains the site next
Fit

Is this the right practice for the work?

This practice is a good fit where the website is business infrastructure: it has to keep working, be maintained, and be owned by the organisation rather than the supplier.

It is a poor fit for work that is primarily a visual campaign, for projects that need a launch in a few days, or where the decision-maker and the person who has to maintain the site are not in the same conversation. Saying so early is cheaper for both sides.

Fit form

Tell us about the work.

If it is not a fit, you will be told so, and where possible pointed at someone better suited to it.

A few sentences is plenty. Constraints and deadlines are the most useful thing you can tell us.
Next step

Start with a conversation.

A consultation is a scoped conversation about what you need, not a sales call. You will leave it knowing whether this is the right practice for the work.